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HOW WE SAVE OUR ENVIRONMENT BY FAST FASHION

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HOW WE CAN SAVE OUR PLANET FROM FAST FASHION - FINDING SOLUTION !! * REUSE, REDUCE AND RECYCLE * REVISIT YOUR EXISTING WARDROBE * BUY ORGANIC CLOTHES  * BUY LESS * BUY BETTER QUALITY *USE NATURAL FIBERS * BUY BETTER QUALITY WHAT IS NATURAL FIBERS ?? Natural fibre is a term used to refer to the fibres that are obtained from animals and plants. These fibres have a wide range of applications in the manufacture of composite materials. Paper and felt can be prepared by matting different layers of natural fibres into sheets. Natural fibres are broadly classified into two categories- Plant fibres and Animal fibers. PLANT FIBRES include seed hairs, such as cotton; stem ( or bast ) fibres, such as flax and hemp; leaf fibres, such as sisal; and husk fibres, such as coconut. ANIMAL FIBRES include wool, hair and secretions. such as silk PLANT FIBRES ABACA: It's a leaf  fibre, composed of long slim cells that form part of the leaf's supporting structure. Lignin content is a high 15%. Abaca...

HOW FAST FASHION AFFECT THE ENVIRONMENT

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       THE REAL COST OF YOUR CLOTHS !! Today, the billion-dollar fashion industry is the second most polluting industry on the planet, and a major contributor to fashion pollution is 'fast-fashion'. Fast fashion refers to easily consumed and disposable fashion, that is produced and priced at extremely low rates and does not last for longer than a season.  Today, there is a global annual production of 150 billion new articles of clothing. Most of that clothing is produced unethically, transported using coal-based machinery, and disposed off with little to no efforts made to be environmentally conscious.            ENVIRONMENTAL IMPACTS Different fabrics have different impacts, depending on what they're made of:  POLYESTER Made from petrochemicals, these synthetic are non-biodegradable as well, so they are inherently unsustainable on two counts.  Making polyester uses large amounts of water for cooling, along with lubricants...

TRUE COST OF FAST FASHION

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              REAL COST OF FAST FASHION Looking good can be bad for the planet. Massive amounts of energy, water and other resources are needed to make clothes. From the pesticides poured on cotton fields to the washes in which denim is dunked, making 1 kg of fabric generates 23 kg of greenhouse gases on average, reckons McKinsey, a consultancy. Because consumers keep almost every type of apparel only half as long as they did 15 years ago, these inputs go to waste faster than ever before. More than half of the fastest-fashion items made are chucked away within a year of production. But such rampant retail therapy costs the earth. WATCH THIS DOCUMENTARY TO KNOW ABOUT THE REAL COST OF CHEAP FASHION !! Now you understand fast fashion is very harmful for environment. In the United-States, 88% of consumers prefer shopping for fast fashion, followed by consumers in Europe (46%), India (25%) and China (21%).The most popular fast fashion retailers in the world...

SUSTAINABLE BRANDS

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                        SUSTAINABILITY ?? Sustainability means meeting our own needs without compromising the ability of future generations to meet their own needs. Sustainability is the process of living within the limits of available physical, natural, and social resources in ways that allows the living systems in which humans are embedded to thrive in perpetuity.                             WHY SUSTAINABILITY ?? The motivations behind sustainability are often complex, personal and diverse. It is unrealistic to create a list of reasons why so many individuals, groups and communities are working towards this goal. Yet, for most people, sustainability comes down to the kind of future we are leaving for the next generation.                                       ...

FASHION NEEDS AND CONSUMPTION-GLOBAL PERSPECTIVE

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  FASHION NEEDS AND CONSUMPTION-                                                            GLOBAL PERSPECTIVE Fashion has been an important part of society and culture. If you say that something or someone is trendy, you mean that they are very fashionable and modern. Fashion communicates in different ways that materialistic things like clothes and accessories are the most important ones in life. Fashion has the ability to change and shape lives through its personal connection to us all. Fashion industry is one of the most polluting industry in the world. The production and distribution of crops and fibers and garments used in fashion all contribute to different forms of environmental pollution. Fast fashion makes shopping for clothes more affordable, but it comes at environmental cost.             ...