FAST FASHION, MASS MARKET, MINDLESS CONSUMRISM

             THE FASHION COMMUNITY

FASHION

Fashion has the ability to change and shape lives through its personal connection to us all. Fashion is the form of clothing, accessories, and furniture. It can be used by everyone. Fashion plays an important role in our daily lives. It's nearly impossible to live a life without it.

 

DO WE NEED FASHION ?? 

Yes, I do think fashion is important in society because it allows people to express their personality. Fashion is important in society because it has the potential to bring different people together to celebrate their own individuality. 

                          FAST FASHION

Fast fashion is the term used to describe clothing designs that move quickly from the catwalk to stores to meet new trends. The collections are often based on designs presented at fashion week events. Fast fashion allows mainstream consumers to purchase trendy clothing at an affordable price.

Fast fashion became common because of cheaper clothing, an increase in the appetite for fashionable clothing, and the increase in purchasing power on the part of consumers. Fast fashion are cheap, trend-driven clothes and accessories that often reference major designers collections or celebrity culture, they are made in high volumes and at low cost which makes them readily available for a fraction of the price of the original.

DISADVANTAGE OF FAST FASHION ??

* It is unsustainable. It has short product life cycle

* The focus largely lies on imitation of original products which misleads the customer. Those who are aware of this replication or who have lack of fashion consciousness wouldn't suffer, but those interested in purchasing original brands are deceived by these fast fashion trends.

* The retailers make closest copies of the original which involves reputation risk and using lowest cost labor exploitation making it an ethical issue.

* There is also scarcity experienced of qualified personnel in manufacturing garments.

* There is a tough competition due to low-cost producers. These retailers use more style,take less time in producing the garment and have rapid delivery.

                        MASS MARKET

Mass market refers to the market for goods  produced on a large scale for a significant number of end consumers. Mass marketing is marketing with the intention of selling something to as many people as possible. Another name for mass marketing is shotgun marketing 

                                                             Mass market is used to refer to the large numbers of people who want to buy a particular product. Mass market is the market for goods that are produced in large quantities.

 THE KEY FEATURES OF MASS MARKET ARE AS FOLLOWS :

* Customers from the majority in the market

* Customer need and wants are more general and less specific

* Associated with higher production output and capacity

* Success usually associated with low-cost operation, heavy promotion, widespread distribution or market leading brands.

              MINDLESS CONSUMRISM

Mindless consumerism occurs when you buy without thought, usually on impulse. Mindless consumerism is the type of consumption which is much more related to needs than wants. Mindless consumerism contributes a large amount to the pollution because you buy things just because they are on sale but we don't need this products.

WAYS TO REDUCE MINDLESS CONSUMPTION IN YOUR LIFE:

1. STOP SHOPPING SOCIALLY

2. HAVE A WISHLIST OF THINGS YOU WANT

3. WAIT 24-48 HOURS MINIMUM BEFORE BUYING ANYTHING

4. BE PATIENT AND WAIT FOR THE RIGHT ITEM

5. LEARN TO DIFFERENTIATE NEEDS VERSUS WANTS

6. START SAVING AND INVESTING

7. DONATE AND HELP OTHERS

8. SAY NO TO DEBT AND BUY IN CASH

9. BORROW OR BUY THINGS SECOND HAND

10. IGNORE THE CATCHY SALE SIGNS

11. EDUCATE YOURSELF ON WASTE AND THE IMPACT ON THE ENVIRONMENT

12. LEARN TO VALUE YOUR TIME