SUSTAINABLE BRANDS

                       SUSTAINABILITY ??

Sustainability means meeting our own needs without compromising the ability of future generations to meet their own needs. Sustainability is the process of living within the limits of available physical, natural, and social resources in ways that allows the living systems in which humans are embedded to thrive in perpetuity. 

                           WHY SUSTAINABILITY ??

The motivations behind sustainability are often complex, personal and diverse. It is unrealistic to create a list of reasons why so many individuals, groups and communities are working towards this goal. Yet, for most people, sustainability comes down to the kind of future we are leaving for the next generation.

                                                                 Sustainability as a value is shared by many individuals and organizations who demonstrate this value in their policies, everyday activities and behaviors. Individuals have played a major role in developing our current environmental and social circumstances. The people of today along with future generations must create solutions and adapt.

THREE PILLARS OF SUSTAINABILITY-

What Would A Sustainable World Look Like ??

     WHAT IS SUSTAINABLE FASHION ??

Sustainable fashion refers to clothing that is designed, manufactured, distributed, and used in ways that are environmentally friendly. Sustainable fashion is a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice. Sustainable fashion concerns more than just addressing fashion textiles or products. It comprises addressing the whole system of fashion.

                SUSTAINABLE BRAND ??

A Sustainable brand is one that has successfully integrated environmental, economic and social issues into its business operations. However, many companies that consider themselves to be sustainable only meet one-third of this definition.

SOME OF THE BEST SUSTAINABLE FASHION BRANDS YOU CAN ACTUALLY TRUST-

1. Columbia- 

Columbia also looks at the full supply chain to improve its sustainability, but what makes it stand out from others brands is the innovation in the production process. Its OUTDRY ECO JACKETS are made from recycled water bottles, use no dye to save over 24 gallons of water per jacket, and has a water-repellant finish without PFCs that are known to be harmful to the environment. The brand also says over half of its vendors are Bluesign certified, meaning they are more efficient with water, energy, and waste, and follow strict safety requirements.

2. Patagonia

This outdoor brand is widely recognized as one of the best in ethical clothing. On top of using more sustainable materials when it can, it helps you repair your clothes and gear to make them last longer, and it has collections that  are FAIR TRADE CERTIFIED and BLUESIGN APPROVED ( which means the supply chain is closely monitored to make sure it's safe for the environment, workers, and consumers ). Patagonia also buys and resells its own styles, so you can get credit for bringing in your old Patagonia clothing  or buy something pre-owned for a lower cost.

3. Epoque Evolution

This brand puts a lot of thought into how and where it makes its clothes. For starters, it tries to use more sustainable materials wherever possible or buy from mills with ethical practices like waste management. It even uses waste from other companies' production processes to make shirts, and it only uses fabrics that don't need to be dry cleaned. The upscale athleisure styles are perfect for traveling because they pack nicely and don't wrinkle easily.

4. People Tree

With a main focus on ethics and fair trade, this UK brand promotes good wages and working conditions for the people making the clothes. In fact, it's FAIR TRADE CERTIFIED so you know the supply chain has been inspected against strict standards. It also opts for materials like organic cotton, Tencel lyocell, and low impact dyes during production. You can buy everything you need for your wardrobe from this brand, From tops and dresses to undergarments, sleepwear, and activewear.

5. Vera Bradley

While some handbag brands focus on ethics during production, Vera Bradley's reactive collection is unique because its bags are made out recycled plastic bottles. The brand has already diverted millions of water bottles from going to landfills. Choose from backpacks, totes, travel bags and more in Vera Bradley's signature prints or solid, neutral colors. The recycled polyester fabric is also lightweight, durable, and water-repellant so it can hold up to everyday use.

6. Verloop

Verloop brings the term "trash to treasure" into the fashion industry: it uses fabric scraps and excess materials to make accessories that are equally fun and useful. The items are all made from knit yarns and come in lots of colors and patterns. There are tons of options that make great gifts, like cold weather accessories, slippers, bags and even home décor.

7. Able

Ethical fashion is the driving force behind ABLE, which focuses on fighting poverty by offering fair wages and creating jobs for women. In fact, it even publishes its wages on the website, In fact, it even publishes its wages on the website. It also has an internal system to evaluate its manufacturing partners in areas like safety, quality, and wages so they can see the impact of its supply chain. The brand makes clothing, shoes, jewelry, and bags, all of which are trendy yet still look timeless. They are durable and naturally-occurring materials like leather for the bags and shoes and cotton for the clothes.

8. Rent The Runway

Rent the runway lets you borrow clothing so you can save money (not to mention, you get to wear garments that may otherwise be unaffordable!). But there's also a big sustainability component to this closet sharing platform: renting clothing allows each garment get the most possible use during its lifecycle, and it helps you buy less as a consumer. There are several options for renting, including one time- rentals for special occasions or monthly memberships where you can constantly swap out items in your wardrobe. The brand has everything from evening gowns to work clothes to athleisure wear, and the memberships let you rent from any of the categories.

9. Polo Ralph Lauren

This is another example of a large brand making a simple change, yet it has the ability to make a significant impact on the environment because of its volume. The earth polo (also available in men's and kid's variations) is made of recycled water bottles and uses dyes that don't require water in the application process. Even though it's just a shirt, Polo Ralph Lauren estimates that it will save the equivalent of 170 million plastic bottles from landfills by 2025. The company also publishes a sustainability report to showcase its efforts and goals for years to come.

10. Eileen Fisher 

This luxury brand is a leader in sustainable fashion and takes a full lifecycle approach: It looks at everything from the fibers, to the dyes and finishes, to ethics during the production process, to repairs and waste at the end of the cycle- and the list goes on. The garments can get pricey, but under the renew website, the brand buys back and resells its own label's gently worn clothing so you can get it for a lower price in excellent condition. If the clothing isn't good enough to be resold, it'll turn the fabric into art using felting techniques.

TO KNOW ABOUT SUSTAINABLE BRAND AND FASHION WATCH THIS VIDEO BELOW HERE-

   MY PERSPECTIVE ON SUSTAINABLE FASHION

In my opinion sustainable brand are very effective. They are taking initiative to make environment ecofriendly. Sustainable fashion is a process of adopting change to fashion products and the fashion industry towards greater ecological reliability and social justice.

                           

                                                                      Sustainable fashion is all about creating a product range with the use of natural sources economically that create Eco-friendly product range supporting hand weaving, chemical free dyeing and causes no damage to environment. In the time zone when we are struggling to breath in fresh air due to mechanization of work and process, it is important to recognize the value of healthy environment

Sustainable fashion is the only way forward, and an answer to the destructiveness of fast fashion. Sustainable fashion essentially means that the materials used to make the final clothing is maybe organic, biodegradable, eco-friendly, recycled, up-cycled, ethical and promotes fair trade.